Tuesday, November 26, 2019
Wine essays
Wine essays Have you ever spent more than you should have on a good bottle of wine? You cellared that bottle of wine for years, waiting for that optimal time to open it and share it with friends, only to have the all too familiar foul smell of must, mold, even a cardboard smell overtake your senses and ruin the experience? Numerous tests and personal experience have shown that as much as 10% of all the bottles of wine that incorporate natural corks fall victim to cork taint and some even to oxidation. This dilemma can be even worse, as James Laube points out In a retrospective tasting of 1991 vintage Cabernets, nearly 15 percent of the wines tasted were spoiled by bad corks(Laube). Winemakers and people in the wine industry have always known about this flaw in natural wood corks, yet have been forced to continue using them on their own product due to the lack of other options available. As the time has gone by some possible alternatives have been presented to winemakers and the general public l ike jugs with cheap metal screw caps intended for short term storage, a box where the wine is stored in a plastic bag, and plastic or synthetic corks which dont go through the same process which when natural corks have a run a high risk of becoming tainted. None of these methods caught on and were relegated to the cheapest of wine. Where as now in the last twenty-five years or so, one innovation has risen to the challenge that consumers have placed on the wine industry to heighten their product standards. This being the highly controversial screw-cap,or otherwise known in the wine industry as the Stelvin cap made by a French company named Pechiney Capsules . The Stelvin is generally considered state-of-the-art in screwcap technology(Walker 02). What makes it state-of-the-art is its design, What seals the bottle in a modern screw cap closure is a multiplayer wad of soft plastic on either side of a thin layer of foil. The ...
Friday, November 22, 2019
Types of Scales in Social Science Research
Types of Scales in Social Science Research A scale is a type of composite measure that is composed of several items that have a logical or empirical structure among them. That is, scales make use of differences in intensity among the indicators of a variable. For example, when a question has the response choices of always, sometimes, rarely, and never, this represents a scale because the answer choices are rank-ordered and have differences in intensity. Another example would be strongly agree, agree, neither agree nor disagree, disagree, strongly disagree. There are several different types of scales. We’ll look at four commonly used scales in social science research and how they are constructed. Likert Scale Likert scales are one of the most commonly used scales in social science research. They offer a simple rating system that is common to surveys of all kinds. The scale is named for the psychologist who created it, Rensis Likert. One common use of the Likert scale is a survey that asks respondents to offer their opinion on something by stating the level to which they agree or disagree. It often looks like this: Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagree Within the scale, the individual items that compose it are called Likert items. To create the scale, each answer choice is assigned a score (for instance, 0-4), and the answers for several Likert items (that measure the same concept) can be added together for each individual to obtain an overall Likert score. For example, let’s say that were interested in measuring prejudice against women. One method would be to create a series of statements reflecting prejudiced ideas, each with the Likert response categories listed above. For example, some of the statements might be, Women shouldn’t be allowed to vote, or Women can’t drive as well as men. We would then assign each of the response categories a score of 0 to 4 (for example, assign a score of 0 to strongly disagree, a 1 to disagree, a 2 to neither agree or disagree, etc.). The scores for each of the statements would then be totaled for each respondent to create an overall score of prejudice. If we had five statements and a respondent answered strongly agree to each item, his or her overall prejudice score would be 20, indicating a very high degree of prejudice against women. Bogardus Social Distance Scale The Bogardus social distance scale was created by sociologist Emory S. Bogardus as a technique for measuring the willingness of people to participate in social relations with other kinds of people. (Incidentally, Bogardus established one of the first departments of sociology on American soil at the University of Southern California in 1915.) Quite simply, the scale invites people to state the degree to which they are accepting of other groups. Let’s say we are interested in the extent to which Christians in the U.S. are willing to associate with Muslims. We might ask the following questions: Are you willing to live in the same country as Muslims?Are you willing to live in the same community as Muslims?Are you willing to live in the same neighborhood as Muslims?Are you willing to live next door to a Muslim?Are you willing to let your son or daughter marry a Muslim? The clear differences in intensity suggest a structure among the items. Presumably, if a person is willing to accept a certain association, he is willing to accept all those that precede it on the list (those with lesser intensities), though this is not necessarily the case as some critics of this scale point out. Each item on the scale is scored to reflect the level of social distance, from 1.00 as a measure of no social distance (which would apply to question 5 in the above survey), to 5.00 measuring maximize social distance in the given scale (though the level of social distance could be higher on other scales). When the ratings for each response are averaged, a lower score indicates a greater level of acceptance than does a higher score. Thurstone Scale The Thurstone scale, created by Louis Thurstone, is intended to develop a format for generating groups of indicators of a variable that have an empirical structure among them. For example, if you were studying discrimination, you would create a list of items (10, for example) and then ask respondents to assign scores of 1 to 10 to each item. In essence, respondents are ranking the items in order of the weakest indicator of discrimination all the way to the strongest indicator. Once the respondents have scored the items, the researcher examines the scores assigned to each item by all the respondents to determine which items the respondents agreed upon most. If the scale items were adequately developed and scored, the economy and effectiveness of data reduction present in the Bogardus social distance scale would appear. Semantic Differential Scale The semantic differential scale asks respondents to answer a questionnaire and choose between two opposite positions, using qualifiers to bridge the gap between them. For instance, suppose you wanted to get respondents’ opinions about a new comedy television show. Youd first decide what dimensions to measure and then find two opposite terms that represent those dimensions. For example, enjoyable and unenjoyable, funny and not funny, relatable and not relatable. You would then create a rating sheet for respondents to indicate how they feel about the television show in each dimension. Your questionnaire would look something like this:                 Very Much     Somewhat     Neither     Somewhat     Very MuchEnjoyable                             X                                                                     UnenjoyableFunny                                                                                             X          Not FunnyRelatable                                                 X                                                  Unrelatable
Thursday, November 21, 2019
English Hamlet Essay Example | Topics and Well Written Essays - 1000 words
English Hamlet - Essay Example One thing which stands out in the play is the ability of Shakespeare to manipulate the language; this has been very effectively done in the play. The play is based upon revenge; Hamlet takes revenge of his father's death in the play. Revenge is a very dangerous motive but a very powerful one. This paper will throw light upon the fates of the characters of Hamlet, did they deserve what they got. A comprehensive analysis will be provided on the same. Let's now take into consideration the character of Hamlet, as discussed earlier, it can be easily made out that Hamlet was an impulsive person. His Father was the king of Denmark and he was killed by Claudius, who has now become the king by marrying Hamlet's mother. A ghost tells Hamlet that his father was murdered by King Claudius and this allegation was later proved. Based on this assumption that Claudius killed his father, Hamlet decides to take revenge of the death of his father. Hamlet's rash actions go on to decide his fate. In the sense that he succeeds in killing King Claudius but prior to this Hamlet ends up killing innocent old man by the name Polonius. Hamlet decides not to kill Claudius while he was praying; this causes an unnecessary delay and only goes on to make the readers believe that the actions of Hamlet were very Impulsive. To conclude with the character of Hamlet it can be said that since revenge was his sole aim, no one could have predicted the future and there are risks involved when a person seeks revenge, so it is fair to say that the death of Hamlet was not surprising as a reader and he pretty much deserved it. This is purely based on the fact that anything can happen when one seeks revenge. Let's now take into consideration the character of Claudius, the villain in Hamlet. He is a very lustful and shrewd character in the play; the same also makes him different from all the other male characters in the play. He is a different male character in the play because all the other male characters in the play strive for justice and moral balance. The readers get a very positive opinion about Claudius initially; he gives a very impressive speech addressing some of the most important issues like death of his brother (Hamlet's Father) and the tensed situation with Norway. Claudius is seen to be putting his mind to good use in the play, he makes the people comfortable because he knew that failing to do so may lead to a rebellion as there was a change in the government and this was because he took over the throne, so to safeguard his interest he cleverly makes the people comfortable so as to make sure that no conflict at a later stage arises. "His speech juxtaposes the people's loss with the new beginning they will have under his care, and he uses the death of Hamlet's father to create a sense of national solidarity, "the whole kingdom/to be contracted in one brow of woe" (Claudius, 11 October 2008). Claudius should be looked at a multi faced villain who lets his desires get the better of him. Considering the fact that he kills Hamlet's father, the ex king of Denmark. He deserves what he gets in the play. He deserved to be killed for the murder of Hamlet's father, so it is very fair to say that he got what he deserved. Polonius is a very corrupt character in Hamlet, he betrays people whom he should be loyal to. He is a hypocrite, his sole aim was to make sure th
Tuesday, November 19, 2019
Reliability & Maintenance of Solar or Wind renewable energy systems Research Paper - 1
Reliability & Maintenance of Solar or Wind renewable energy systems - Research Paper Example Every failure has a cost attached to it. The principal reliability-linked factors of cost through the useful life of an item being Design & Development, Production and Maintenance & Repair, evaluated in the backdrop of installation and environmental parameters like temperature, humidity, vibration, corrosion by chemical attack etc. and the degradation caused by the combination of a few or all of them. A higher reliability invariably envisages higher production, design and development costs, whereas, appropriately factored-in maintenance and repair costs can lead to higher levels of reliability. In the context of non-sustainability of the current energy practices, dawning of global awareness that renewable energy sources are the only way out, has led to a sensible emphasis on solar energy as one of the (wind energy being the other) most abundant and attractive renewable energy source, easily available for harnessing. In the scenario of rapidly depleting natural energy sources like coa l, oil and natural gas, the solar option has presented itself as an alternative which is being vigorously pursued for viability for commercial exploitation in the longer run. A system that uses solar cells and solar panels in a mechanical system that collects, transforms DC current into AC current and stores the electricity for later use is often called Active Solar Energy. The deeper â€Å"Bath Tub†assumes the shape of a â€Å"Shallow Pan†in the case of static equipments predominantly deployed for renewable energy applications, as far as reliability is concerned; the failure zones in this case are therefore not pronounced. Listed below are a few indicative amongst the many, though not exhaustive, but popular applications: Solar air conditioning Solar ovens for heating of foodstuffs Agricultural irrigation Hydrogen generation by the use of photo-electro-chemical cells The following applications however stand out amongst the most popular commercial applications: 1. Ge neration of electricity in Solar updraft towers Solar towers use an array of reflectors termed ‘heliostats’, approximately 120 sq. meters in size. Located on top of 150 meters tall towers within receptacles, these are directed towards the sun for direct absorption of the heat of the concentrated solar radiation. Operating temperatures close to 1000oC can be attained depending upon the choice of the heat transfer fluid (HTF) which in turn also decides the design of the receptacle, lined with the very best quality insulation material for optimum performance. High reliability is foreseen at the design stage itself. Likely failure points are identified in advance using the FMECA (Failure Mode Criticality and Effect Analysis) technique and appropriate specification de-rating vis-a-vis the liberal vendor rating is resorted to, for ensuring realistic unhindered performance. Finite element thermal simulation and sensitivity analysis to comply with the thermal specifications als o forms part of the internal product review. External third party assessment provides inputs for MTBF (Mean Time between Failures) calculation for useful lifetime assessment, maintainability and manufacturing as part of an iterative design process for consistent improvement of product designs and individual components. Selection of the most appropriate materials of construction of all the components of solar renewable energy systems forms the last
Sunday, November 17, 2019
Tanning Beds Essay Example for Free
Tanning Beds Essay Have you ever been tanning? I have been tanning multiple times and I love it. Tanning is defined as â€Å"A structure lined with sunlamps in which one stands or reclines in order to acquire a suntan†. Tanning’s purpose as it is defined is to get a tan. Tanning beds are used by people to tan all year around. Men and women are no longer forced to make time to tan outside or to schedule a time around the weather because of tanning beds. Another reason tanning beds are convenient is it only takes a short amount of time to show results when regularly you would have to lay outside for hours before you see results. In this paper, I am going to evaluate tanning where it came from, who invented it, where, and why. Last but not least were going to be looking at the positive and the negative aspects of tanning too. The history of tanning beds begins with Friedrich Wolff. Friedrich Wolff was a German scientist who invented the tanning bed in 1978. Friedrich invented this on accident. He did this when he was doing a study on the positive side effects of ultraviolet light on athletes. Then he noticed a side effect about the skin when under ultraviolet light, he saw that the skin became a nice tan color. Later on he eventually brought the tanning industry to America. Years later to present day tanning has become a huge business, and a common hobby throughout not only the United States but the world. On the contrary, there are plenty of health risks when operating a tanning bed. Some people consider that tanning beds are detrimental to the health of all users. One of the major health risks that someone can get from tanning is skin cancer. The AAD state that â€Å"the number of skin cancers have been raising over the years due to increasing exposure to UV radiation from the sun, tanning beds, and sun lamps†. At hand are two kinds of skin cancer: melanoma and non-melanoma. Melanoma is the most serious and life threatening form of skin cancer. Then non-melanoma is most common skin cancers, which are not as severe as melanoma. Astoundingly, more than one million cases of non-melanoma skin cancers are found each year and are considered to be sun related. This evidence from studies are shocking because so many people tan but they overlook the risks. In addition, there are other long term effects of ultraviolet radiation which include sunburn, eye damage, premature aging of the skin, and phototoxic reactions. I have tanned off and on for the last five years, and the only noticeable effect I have received from tanning is sunburns and occasionally skin reactions from certain tanning lotions. In spite of that, with tanning there are positive effects as well. One is nutritional health; The Centers for Disease Control and Prevention estimates sixty percent of the United States population is not receiving enough Vitamin D. This shows that Vitamin D is essential to the body’s health. Vitamin D has positive effects on keeping your blood level sustained and promotes healthy bones. Furthermore, another positive effect from tanning is the emotional and physical attributes it gives. Emotionally tanning can give you the sense of looking good, but also emotionally it can boost and give you positive feelings. Then that will make you a happier person. Finally, tanning can physically give you better looking skin and also a nice brown skin. .To begin with, every tanning salon has a different aspect that draws attention to the customer. My place of choice is Tan Connection, which is located off of tenth and girls school road. The address is 7329 W. 10th St. Indianapolis, IN, 46214-2515 and the phone number is (317) 271-9828. What caught my eye about this certain salon was the employee, the set up of the salon and the cleanliness. The employees are very friendly and enthusiastic that it makes that whole visit worthwhile. Walking into the salon you see this beautiful waterfall with the perfect lighting, palm trees, and magnificent rock surrounding it all. Not only does the inside look beautiful but the outside has a walkway and flags and employees leading you inside. The salon itself is picturesque. The way the salon looks inside and outside is my number one observation. If the salon looks like a dump then more than likely the service will too. Also, cleanliness of a salon has a big effect on how I choose where to go. Usually if the floors, windows, and bathrooms are dirty then that probably means they don’t clean the beds that often. Clean beds are something everybody wants when tanning because you don’t know if the last person that was in there had some sort of disease or illness. Tan Connection definitely has clean beds: for one, you can smell when you walk in the room, for two they have cleaning supply in the room with towels, finally they offer to even clean again right before you tan. Tan Connection would be the tanning salon I would recommend to anyone. To conclude, as you can tell by evaluating tanning beds there is controversy on whether tanning is good or bad. When Friedrich Wolff invented tanning accidently, he created a whole new world of social behavior and business. Now today’s society, it is common for people to tan several times a week. Some people know the health risk and choose not to change. On the other hand, I believe tanning is acceptable to a certain point. I think tanning is good for getting Vitamin D, and also I believe it is good emotionally and physically. Conversely, I think there is a certain point when tanning should be set to a limit. You do not want to tan too much because then it is unhealthy. It is terrible for the skin and the immune system and overall detrimental when overexposed to tanning.
Thursday, November 14, 2019
The Power of Fate and Karma in Macbeth Essay examples -- fate, karma,
Throughout life, many of us will find ourselves in some of the worst situations that leave us wondering who’s to blame. The truth is that the misfortunes that befall us are due to our own actions and sometimes due to fate or bad luck. Fate is one person's destiny and it can not be understood by simple mortals but a greater power beyond human comprehension. Fate is so powerful that it can control a person's outcome on life before it happens. Many people tend to become victims of fate in which they catch a glimpse of what their future is going to look like, but do not totally take hold of the outcome. Macbeth can not fully realize the possible outcome of his fate because he is human, and therefore is a victim to his power driven mission and his ultimate fate. Macbeth's conscience overrides Lady Macbeth's power, filling him with regret and sorrow. He fears what could happen to him in the life to come, with thoughts of an uncertain destiny which worries him while all of his dirty deeds may come back to haunt him. Irony takes place especially when the king thinks th...
Tuesday, November 12, 2019
Pricing policies Essay
The main Factors that affect the price being charged by your chosen business for their product/service The pricing decisions for a product are affected by internal and external factors. A. Internal Factors 1. Cost While fixing the prices of a product, the firm should consider the cost involved in producing the product. This cost includes both the variable and fixed costs. Thus, while fixing the prices, the firm must be able to recover both the variable and fixed costs. 2. The predetermined objectives While fixing the prices of the product, the marketer should consider the objectives of the firm. For instance, if the objective of a firm is to increase return on investment, then it may charge a higher price, and if the objective is to capture a large market share, then it may charge a lower price. 3. Image of the firm The price of the product may also be determined on the basis of the image of the firm in the market. For instance, HUL and Procter Gamble can demand a higher price for th eir brands, as they enjoy goodwill in the market. 4. Product life cycle The stage at which the product is in its product life cycle also affects its price. For instance, during the introductory stage the firm may charge lower price to attract the customers, and during the growth stage, a firm may increase the price. 5. Credit period offered The pricing of the product is also affected by the credit period offered by the company. Longer the credit period, higher may be the price, and shorter the credit period, lower may be the price of the product. 6. Promotional activity The promotional activity undertaken by the firm also determines the price. If the firm incurs heavy advertising and sales promotion costs, then the pricing of the product shall be kept high in order to recover the cost. B. External Factors 1. Competition While fixing the price of the product, the firm needs to study the degree of competition in the market. If there is high competition, the prices may be kept low to effectively face the competition, and if competition is low, the prices may be kept high. 2. Consumers The marketer should consider various consumer factors while fixing the prices. The consumer factors that must be considered includes the price sensitivity of the buyer, purchasing power, and so on. 3. Government control Government rules and regulation must be considered while fixing the prices. In certain products, government may announce administered prices, and therefore the marketer has to consider such regulation while fixing the prices.
Saturday, November 9, 2019
Journal Entry Week One
The culture goes back through time. Assayer (2013) stated, â€Å"Egypt continuous cultural tradition?lasting over 3,000 years? Is history's clearest example of how peace and prosperity go hand in hand with cultural stability†(p. 28). There are many fascinating facets from the way Egyptians lived from the building of the pyramids to the burial of their leaders.It amazes me to know a society can build such structures without the modern day machinery that we have today. The passion they had for life and displaying that In the way they lived as written on the walls of heir pyramids. One of the Inaccuracies of these Images Is they are exactly the same. All the figures have the same body structure and build. Male and female resemble each other In such a way that the only way to tell them apart Is by their facial hair.All of the Images are depicted facing to the right or left and having the same size. This Is still a mystery as to why their depiction of their people Is of this natur e. The Egyptians went through droughts with the water system and developed and depended on an irrigation system that provided their society with water. This is just en of the many important aspects of the Egyptians that help to make them unique. The Egyptians also found uses for metals and were able to manipulate these metals into jewelry and amour.Their leaders were buried in tombs and the organs separated into jars made out of precious metals and Jewels. The heart was weighed as a part off balance system during the burial. The sun was an important part of their lives and even treated as a god. All these different aspects of the Egyptian culture made up who they were as a society thousands of years ago.
Thursday, November 7, 2019
A Rose For Emily Essays
A Rose For Emily Essays A Rose For Emily Essay A Rose For Emily Essay A Rose for Emily, Reader Response Critique Using reader response criticism, the reader can analyze William Faulkners A Rose for Emily through characters, action, and secrets or hidden meanings. The reader can analyze a lot about A Rose for Emily through the characters and make many connections to them and the story. For example, for a period of the story William Faulkner described Emilys appearance as bloated, like a body long submerged in motionless water and of that pallid hue. This appearance made it seem like Emily as already dead so it can be said that she was very depressed. Another character that some people can relate to is Homer. In the story he could be considered the opposite of Emily. Emily being quite and dignified, Homer himself had remarked he liked men, and it was known that he drank with the younger men in the Elks club that he was not a marrying man. He is the complete opposite of Emily who is a refined lady. Some people could see this and know it wouldnt work out because of the type of person Homer is. What is additionally needed for the reader to analyze A Rose for Emily is the action. A decent grasp of the type of person Emily is can be gained based on how she reacted when her father died. Instead of going into depression or getting angry like some people, she denied it. She told them that her father was not dead. She did that for three days, , trying to persuade her to let them dispose of the body. A large quantity of people when faced with something bad want to ignore it and hope it goes away. The towns peoples personality can also be een though their action. During the story a weird smell started to emanate from Emilys house and the people did what you least would expect of them. The first thing someone did was A neighbor, a woman, complained to the mayor, Judge Stevens, eighty years old. This woman went behind Emilys back by complaining to the city instead of telling her. Using reader response criticism, the reader can analyze William Faulkners A Rose for Emily through characters, action, and secrets or hidden meanings. From reading A Rose for Emily, people will better understand how to nalyze people and Judge someone based on their actions and what caused them to do that action. If the reader seriously analyses and connects to the story they will also get a better understanding of how people think and understand hidden meanings behind things in life. A Rose for Emily helps people understand that there are many different people in the world and you must change how you deal with each of these people. Its even more significant that readers can learn from this story and hopefully do better and use what they learned in real life. A Rose For Emily By lizziedurrett
Tuesday, November 5, 2019
Abstruse and Obtuse
Abstruse and Obtuse Abstruse and Obtuse Abstruse and Obtuse By Maeve Maddox Some writers seem to be confusing obtuse with the word abstruse, as in these incorrect examples on the web: Believe it or not, the American public wasnt always in love with Alfred Hitchcock. Because his movies were often too intelligent or obtuse, he had more fans in the film elite than he did in the general public. Grizz tends to make Shakespeare-esque, outsider-looking-in type observations about the situations at hand, while Dot Com spouts highly intelligent, yet obtuse references that send you (or maybe just me) to Google. Having finally struggled through Ulysses, and yes it was a struggle, I had no patience at all for FINNEGANS WAKE, which is even more obtuse. Has anyone actually read it? All of it? I chide Brad DeLong all the time for making excuses for Greenspan’s thick, obtuse, obscurant speech. In each of these examples, the context calls for a word that means difficult to understand. That word is abstruse: The mistake of using abstruse where obtuse is intended seems to be less common, but it happens: It is really abstruse to find Avatar not grabbing anything from the Oscars. It was altogether a new theme with a lot of innovations This movie fan seems to be reaching for obtuse, a word that means lacking in perception, stupid. Bottom line: Barely comprehensible language is abstruse. Stupid people are obtuse. Note: Obtuse derives from Latin obtusus, blunted, dull. An obtuse angle is blunt, as opposed to being sharp. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Wether, Weather, Whetherâ€Å"As Well As†Does Not Mean â€Å"And†How Do You Determine Whether to Use Who or Whom?
Sunday, November 3, 2019
Market Segmentation and domino effect Essay Example | Topics and Well Written Essays - 2250 words
Market Segmentation and domino effect - Essay Example The strategy formulation is when the revelation of business strengths and weaknesses, for the growth of a wide range of strategic plans for the successful administration of environmental openings and threats. The corporate projects are redefined by signifying attainable goals, emergent strategies, and setting execution procedure. Strategy formulation is germane both for organization's proposal in general and for individual product. Economic Conditions: economic conditions of the area or territory where the company market their product can affect the sales of the product. Thus it is important to understand the economic conditions such as unemployment rate, inflation rate, interest rate etc. before launching the product Innovation is the process of creating a commercial product or process and also an invention of the product. Thus, in terms of creating value, an invention's potential is reached only when a firm develops and sells a product that satisfies customer's current or unmet needs. McDonalds is known a the most popular fast food chain, with more than 3000 franchises in almost every country of the world. The global annual sale of McDonald is 57 billion dollars while more than 25 billion dollars only in America (Arndt, 2007: 64-72). Committed to stringent standards of product quality, service and cleanliness, McDonalds uses value pricing (the source of relatively low costs to customers) while offering menu and storefront variety and relying on the power of its brand name (sources of differentiation). Globally, McDonalds seeks to provide its combination of relatively low costs and some levels of differentiation in a culturally sensitive manner. In India, for example, the Maharaja Mac, which is made from lamb, substitute for the beef-based Big Mac. Popular corn soup is offered on the chain's menu in its Japanese units (MacArthur, 2001:13 -53). McDonalds marketing strategy mainly focus on children, parents having young children, teenagers and business workers. Market Segmentation for McDonald's new burger The company which practice the strategy of market segmentation is discouraging broad segmentations sections because minor segmentation helps in focusing and better understanding of the consumers. An advertising company states, "there will be no market for products that everybody likes a little, only for products that somebody likes a lot" (Cutler, p.76, 1989). While other marketers are of the view that market segmentations are very important (Linneman & Stanton, 1991: 50-67). McDonald has been in the fast food industry for a long time and it has ample experience of new food products. Statistics have depicted that the size of fast food industry has reached, to the annual growth of 4.8% in the industry of fast food. McDonald's per year income is almost 102.4 billion dollars, along with the global
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